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Toronto Raptors
Social Media & Merch Design for Championship-Caliber Brand
Toronto Sports Project
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Project Overview
The Toronto Raptors represent more than basketball—they're a symbol of Canadian pride, street culture, and underdog grit. With a fanbase that spans courtside diehards to streetwear loyalists, the Raptors brand demands a look that's bold, authentic, and always evolving. This comprehensive project created a flexible social media system and merchandise concepts that leaned into the team's identity—blending modern design, Toronto culture, and on-court energy to match the pace of the game and the vibe of the city.
Services Provided
Social Media Templates (Game Days, Player Highlights, Stat Graphics)
Branded Story + Reel Templates
Merch Design (T-shirts, Hoodies, Limited-Run Concepts)
Mockups for Apparel and Promotional Products
Typography, Textures, and Visual System
Fan-Focused Interactive Content
Results Achieved
✓Flexible template system for consistent but dynamic content
✓Street-style inspired designs rooting in Toronto energy
✓Merchandise concepts channeling championship DNA
✓Enhanced brand versatility across fan feeds and city streets
✓Captured team's hustle, heritage, and championship heat
Project Details
Client:
Toronto Raptors
Timeline:
5 months
Location:
Toronto Sports Project
Category:
Social Media & Merch Design for Championship-Caliber Brand
Project Tags
SportsSocial MediaMerchandiseBasketballCanadian