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Project Overview
PHOCUS represents a complete transformation of Jack Harlow's functional beverage brand, elevating it from concept to market-ready product. This comprehensive rebrand project encompassed every touchpoint of the brand experience, from the foundational wordmark design to large-scale advertising campaigns across multiple channels.
Services Provided
Brand Identity Design
Packaging Design
Marketing Materials
Advertising Campaign
Trade Show Materials
Results Achieved
✓Successful celebrity brand launch
✓Multi-channel advertising campaign
✓Premium packaging design
✓Consistent brand experience
Project Details
Client:
Jack Harlow / PHOCUS
Timeline:
6 months
Location:
Celebrity Brand Project
Category:
Brand Rebrand & Packaging
Project Tags
BrandingPackagingCelebrityBeverage