LFTD

Project Overview

LFTD is a modern fitness brand that embodies strength, power, and transformation. The brand needed a complete visual identity that would stand out in the competitive fitness industry while communicating intensity, sophistication, and the primal energy of pushing physical limits. This comprehensive branding project created a distinctive brand system centered around a coiled snake icon—symbolizing power, focus, and the constant drive to elevate—paired with aggressive italic typography and a versatile monochromatic design language. The result is a bold, memorable brand identity that translates seamlessly across physical spaces, product packaging, digital platforms, and branded merchandise, establishing LFTD as a premium fitness destination with an unmistakable visual presence.