GERE

Project Overview

GERE is a modern spin studio that embodies energy, momentum, and the relentless drive of indoor cycling. The brand needed a complete visual identity that would capture the mechanical precision and kinetic energy of spin classes while standing out in the competitive boutique fitness market. This comprehensive branding project created a distinctive brand system centered around a gear icon with bike pedals—symbolizing motion, power, and the interconnected rhythm of the ride—paired with bold, condensed Futura typography and a clean monochromatic design language. The result is a confident, memorable brand identity that translates seamlessly across physical spaces, product packaging, and digital platforms, establishing GERE as a premium spin destination with unmistakable visual presence and authentic cycling culture.